Content Marketing

Use data and insights to make your content count.

We specialize in performance-driven content marketing.

Content marketing and content strategy go hand-in-hand. Content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources. Optimizing your content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish – from using data to identifying new opportunities, to incorporating them across channels and engaging in successful content marketing.

Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

We use data to make your emails work even harder.

In the world of digital marketing, email is one of the oldest tactics out there. And it’s still one of the most powerful. It puts key messages directly in front of your primary target audiences and gives them the incentives they need to stay engaged. By pairing performance data with insights from larger cross-channel strategies (think onsite content, offline messaging, media targeting, and more), email can take on new life. And drive both loyalty and repeat business from your most important customers.

Let us improve your business!

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